Privacy Policy
The London Finery (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit or shop at [thelondonfinery.com] (the “Website”), in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
By using our Website, you agree to the practices described in this policy. If you do not agree, please do not use our Website.
1. Who We Are
The London Finery is a UK-based online retailer selling products across beauty, personal & healthcare, and home & kitchen categories.
Data Controller: The London Finery
Registered Address: 148 Brownroyd Hill Bradford Post code: BD6 1RY West Yorkshire UK
Contact Email: info@thelondonfinery.co.uk
Company Contact Number : +44 7707 850150
If you have any questions about this policy or how we handle your data, please contact us using the details above.
2. What Personal Data We Collect
We may collect and process the following categories of personal data:
- Identity data — name, title, username
- Contact data — billing address, delivery address, email address, telephone number
- Order data — details of products purchased, order history, payment amount
- Financial data — payment card details (processed securely by our payment provider; we do not store full card details)
- Technical data — IP address, browser type and version, device information, time zone setting, operating system
- Usage data — how you use our Website, pages visited, products viewed, time spent on pages
- Marketing and communications data — your preferences for receiving marketing from us and your communication preferences
- Account data — login details, if you create an account with us
We do not knowingly collect special category data (e.g. health data, religious beliefs) unless voluntarily provided by you (for example, in a customer service enquiry), and only where necessary and lawful to do so.
3. How We Collect Your Data
We collect data through:
- Direct interactions — when you create an account, place an order, subscribe to our newsletter, or contact us
- Automated technologies — cookies, server logs, and similar tracking technologies as you interact with our Website
- Third parties — such as payment processors, delivery partners, and analytics providers
4. How We Use Your Data and Our Legal Basis
We only use your personal data where we have a lawful basis to do so under UK GDPR. Our legal bases include:
| Purpose | Legal Basis |
|---|---|
| Processing and delivering your order | Performance of a contract |
| Managing your account | Performance of a contract |
| Sending order confirmations and updates | Performance of a contract |
| Sending marketing communications (with your consent) | Consent |
| Improving our Website and product range | Legitimate interests |
| Preventing fraud and ensuring website security | Legitimate interests / Legal obligation |
| Complying with tax, accounting, and legal obligations | Legal obligation |
Where we rely on consent (for example, for marketing emails), you may withdraw your consent at any time by clicking “unsubscribe” in any email or contacting us directly.
5. Cookies
Our Website uses cookies and similar technologies to improve your browsing experience, remember your preferences, and understand how our Website is used. For full details on the types of cookies we use and how to manage your preferences
6. Sharing Your Data
We do not sell your personal data. We may share your data with:
- Payment processors (e.g. Stripe, PayPal) to process transactions securely
- Delivery and courier partners to fulfil and deliver your order
- IT and analytics providers (e.g. Google Analytics) who help us operate and improve the Website
- Marketing platforms (e.g. email service providers), where you have opted in to marketing
- Regulatory bodies or law enforcement, where required by law
All third parties are required to respect the security of your data and to treat it in accordance with the law. We do not allow third-party service providers to use your personal data for their own purposes.
7. International Data Transfers
Some of our third-party service providers may be based outside the UK. Where this is the case, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or an adequacy decision recognized under UK data protection law, to ensure your data receives an equivalent level of protection.
8. Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — request correction of inaccurate or incomplete data
- Erasure — request deletion of your data in certain circumstances
- Restrict processing — request that we limit how we use your data
- Data portability — request transfer of your data to another organisation
- Object — object to processing based on legitimate interests or for direct marketing
- Withdraw consent — withdraw consent at any time where processing is based on consent
To exercise any of these rights, please contact us at [Insert Contact Email]. We will respond within one month, as required by law.
10. Data Security
We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction, including secure payment processing, encrypted connections (SSL/TLS), and restricted internal access to personal data.
11. Children’s Privacy
Our Website is not intended for children under the age of 16, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us so we can delete it.
12. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this policy periodically.